Meet, Mother.
And the rave begins.. Mother Advertising is my newest and greatest obsession. Besides the fact that they had Iron & Wine come play at their agency for their staff (talk about perks), their work is bottom line phenomenal. It is rememberable, witty, thought-provoking, creates an attitude for the brand and connects with the audience. If I have seen you recently and we were near a computer, you would have had to endure the 10 - minute viewing session and listen to me gush over the ads (you, of course, would fall in love like I have.. although, so far I haven’t been successful in converting anyone to my level of obsession, per the usual.) Anyhoo, I recommend anyone and everyone to visit their website and view the Tanqueray and Sugar in the Raw ads. Who knew sugar could be so funny and alcohol could have such character. Rave, over.
For your convenience and pleasure,
http://www.mothernewyork.com/work/tonight-we-tanqueray/
http://www.mothernewyork.com/work/in-the-raw-2/
Enjoy. :)
